What is social media?
Social media is a term that describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media comes in many forms such as blogs, video, podcasts, and wikis, as well as specifically built social networking sites such as Facebook, Twitter, YouTube, and Flickr.
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on social networking sites and less on other channels and media. Its not only are students and teenagers fully engaged in sites such as Facebook and Twitter but also adults, professionals, and people from around the world.
While some remain pessimistic about the potential of social networks to become viable direct marketing channels, we believe that direct marketers who craft intelligent strategies for the social media environment will find success. At the same time, this new media offers brand marketers entirely new paradigms for designing immersive and persuasive brand experiences.