Website Usability

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What is usability?

Usability is the term used to describe how effective and satisfying a product or system is to interact with. This applies to anything from a video recorder to, in this case, a website.

Whether the goal is to set the time on an alarm clock or buy airline tickets online, the path to those goals must provide the user with an experience that is easy, intuitive and enjoyable.

Why is usability important?

In the online marketplace usability is absolutely essential in making sales and retaining loyal customers. If something is difficult to use, doesn't make sense or simply doesn't look the part, confidence in its ability to give the user what they want is lost – along with the potential of that user becoming a customer. A user could be on your competitor's website in just a few mouse clicks, and if they are offering a good user experience you can be sure that your site is a distant memory.

Website usability testing

Everything we work on is built from the ground up with good usability in mind. This ensures that ease of use is deeply rooted within each interactive project and the achievement of goals is as intuitive as possible. Whether you require an evaluation of your existing site or consultancy for a new build EDS can provide you with the necessary guidance.

Usability statistics

  • 28% of users report difficulty locating products and services on websites.
  • Source: Zona Research
  • 40% of users do not return to sites where they have had a negative experience.
  • Source: Forrester
  • When IBM redesigned their website to make it more user focused, its sales increased by 400%.
  • Source: IBM
  • 75% of shopping carts are abandoned before checkout. 27% were abandoned their carts because the shoppers were confused by the checkout process.
  • Source: Vividence
  • 40% of users give up trying to purchase a product they want because they can’t locate it on a website.
  • Source: A.T. Kearney

Clients Saying


EDSFZE got us top rankings on all of the major search engines where in the past we were unable to even show up on them. Netdogz did what they promised, when they promised, all at a fair price. We couldn't ask for more.. Mr. Amin Sheybani - CEO, Vivandi


Web Company Dubai UAE

A team of digital media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Website Design and Web Development, Search Engine Optimization and pay per click, content generation, online communications and Social Media. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence.

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